Cirkul

Leading to an increase of 19% in first time buyer conversions.

Timeline: 3 months
Focus: Design sprint, UX audit, prototyping, foundational design system token set up, and UI mobile / web components.

Optimize key user flows

The first goal was to improve they key user journey from home page to checkout. I facilitated a design sprint with the team to drill into some key problems with user comprehension and the checkout experience.

Home Page Design for Mobile and Web.

Add to cart components

Components for add to cart